Sales and Marketing Executive

Sales and Marketing Executive

Join our award-winning
team, taking social prescribing
to the next level

Who we are


Elemental is a health-tech innovation company led by former community development workers. Elemental helps organisations all around the world to enhance the impact of their social prescribing programmes via their award-winning portfolio of digital social prescribing products and consultancy services. Elemental is bridging the gap between health, housing and the community with a range of social prescribing solutions designed to support the strategy and practice of self-care and independence. 



Social prescribing, sometimes referred to as community referral, is a means of enabling GPs, nurses and other primary care professionals to refer people to a range of local, non-clinical services” – The King’s Fund


Sales and Marketing Executive – Derry/Londonderry

Closing Date: 29 November 12 noon

What can you expect from the role?


We are looking for a motivated and proactive individual seeking to start their career in the tech for good industry. The position is based in our headquarters in Derry City. The successful applicant will work closely to build the Elemental footprint with the Sales and Marketing team and report to the Head of Marketing.


Key Responsibilities:


As a Sales & Marketing Executive, you’ll contribute to and develop integrated marketing campaigns to promote Elemental’s products and services. This is a fast-paced and varied role that includes:



  • planning

  • advertising

  • public relations

  • event organisation and management

  • product marketing

  • copywriting

  • distribution

  • collateral management

  • digital marketing

  • social media management

  • SEO

  • branding

  • sponsorship

  • research

  • lead generation and lead management


Key Responsibilities:


You’ll also be supporting the Marketing team to:


As a Sales & Marketing Executive, you’ll work closely with the COO and Head of Partnerships to:



  • Create awareness of and develop the Elemental brand

  • Communicate with target audiences in health and social care, housing, local government, VCSE and prison sector

  • Build and develop customer relationships and report on their progress and the impact of using Elemental

  • Build contact lists of potential leads in health, housing, VCSE, local gov and prisons

  • Help with marketing plans, advertising, digital marketing and campaigns

  • Support the Sales Department in delivering agreed activities

  • Source PR opportunities

  • Work closely with external creative designers to design marketing materials such as collateral and exhibition stands

  • Write and proofread marketing copy for web pages, social media, online resources and email campaigns

  • Produce creative content, including videos and blog posts

  • Produce customer case studies 

  • Create sales decks for presentations and demos

  • Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement

  • Run and engage in our bi-weekly Twitter Social Prescribing Hour – create topic/host plan and boost following and engagement

  • Organise, manage and attend events such as conferences, seminars, receptions and exhibitions

  • Source and secure sponsorship for internal and external events

  • Liaise with designers, printers and suppliers

  • Maintain and update customer databases in HubSpot

  • Conduct market research using customer questionnaires, online research and focus groups

  • Develop relationships with key stakeholders both internally and externally 

  • Ensuring that all staff and partners adhere to branding guidelines


Essential Criteria:



  • Secondary/Higher Level Marketing Qualification or at least 3 years experience in a similar marketing role.

  • Ideal for a candidate with a strong desire to learn about and progress within the field of marketing– ongoing training and mentoring will be provided throughout

  • Experience in organising events.

  • Experience in telemarketing and lead generation.

  • Ability to work to targets as set by the Head of Marketing (KPIs).

  • Must have a confident telephone manner and strong organisational skills.

  • Content marketing experience: Ability to write professional content and correspondence via email, social media and blog posts.

  • Will be required to work unsupervised at times but possess the self-discipline to adhere to pre-set KPIs

  • Ensure the company CRM (including sales pipeline) is always up-to-date and correct

  • Technology proficient – will require aptitude in MS Word, PowerPoint and Excel. May be a requirement to carry out online demos when required

  • Willingness to learn about industry standards, protocols, competitive landscape and company products/services

  • Flexibility to support the business at industry events when required – either as a delegate or exhibitor

  • A proactive attitude, ability to suggest ideas and potential campaigns/tasks.

  • Ensure an appropriate personal brand is conveyed via LinkedIn to support business development activities

  • This role may require occasional travel but is mainly based in Derry.


Desirable Criteria:



  • Experience of working within public, community and voluntary sector partnerships

  • Experience of working in an Agile environment

  • An interest in health innovation


Benefits:



  • A workplace with people who genuinely care about what they do and the impact they have on transforming people’s health and wellbeing

  • Directly contribute to the growth and the overall success of the company

  • 23 days annual leave, plus statutory holidays

  • Motivating salary 

  • Childcare vouchers scheme

  • Flexible working 

  • Contributory pension scheme

  • Friendly and fast-paced atmosphere

  • Part of an award-winning scale up company


Salary


Negotiable depending on experience


Interested?


If you think you’ve got what it takes and you’re up for the challenge email hireme@elementalsoftware.co and attach a covering letter summarising how you meet the criteria associated with the role and your CV .


We also welcome you write a 2 page blog on “The benefits of social prescribing” and send through along with your CV and covering letter.


Closing date: 27 November 2019 at 12 noon.


*Elemental welcomes applications from all sections of the community


*Essential criteria may be enhanced at the shortlisting phase