Marketing Executive

We're recruiting for a Marketing Executive

Join our award-winning
team, taking social prescribing
to the next level

Who we are


Elemental is an award winning Tech For Good company that is bridging the gap between health, housing, local government and the community via their portfolio of digital social prescribing products and consultancy services, designed to support the strategy and practice of self-care and independence and community resilience.


Former community development workers, Jennifer Neff and Leeann Monk, developed Elemental to halt health inequalities by connecting people, building communities and improving lives. They have played a major role in the uptake and adoption of the social prescribing movement that has seen communities gain better access to programmes, services and support in their local neighbourhoods that improve their mental and physical wellbeing.


“Social prescribing, sometimes referred to as community referral, is a means of enabling GPs, nurses and other primary care professionals to refer people to a range of local, non-clinical services” – The King’s Fund.


Marketing Executive – Derry/Londonderry

Closing Date: 26 Oct 12 noon


Elemental has successfully grown a network of commercial partnerships across GB, NI and wider Europe. To support the continued planned growth Elemental is looking to appoint a Marketing Executive to help us continue to further enhance our expansive footprint throughout the UK, Ireland and help us expand into additional international markets.


What you can expect from the role:


We are looking for a highly motivated marketer looking to work in the tech for good industry. The position is based in our headquarters in Derry/ L’Derry. The successful applicant will work closely to build the Elemental footprint with the Business Development Team and report to the Chief Communications Executive. 


As a Marketing Executive, you’ll contribute to and develop integrated marketing campaigns to promote Elemental’s products and services. This is a fast-paced and varied role that includes:




  • Planning

  • Advertising

  • Public relations

  • Event organisation and management

  • Product marketing




  • Copywriting

  • Distribution

  • Collateral management

  • Digital marketing

  • Social media management




  • SEO

  • Branding

  • Sponsorship

  • Research

  • Lead generation and lead management


Key Responsibilities:


As a Marketing Executive, you’ll work closely with the CEO and CCO to:



  • Create further awareness of and develop the Elemental brand

  • Stay up to date will all legislation and updates within our target markets

  • Communicate with target audiences in health and social care, housing, local government, VCSE, education and prison sector

  • Have a deep understanding of social prescribing and how paired with digital can effectively contribute to the management of population health and the achievement of Public Health Objectives

  • Have a deep understanding of the NHS Infrastructure that surrounds our target markets e.g. in CCGs, PCNs and GP Federations 

  • Stay up to date with the challenges faced by our target markets by researching social media posts and articles via relevant sites daily 

  • Build and develop customer relationships and report on their progress and the impact of using Elemental

  • Build contact lists of potential leads in health, housing, VCSE, local gov, education and prisons

  • Help with marketing plans, advertising, digital marketing and campaigns

  • Support the Sales Department in delivering agreed activities that will lead to lead generation

  • Daily interaction with social media audiences 

  • Source PR opportunities and write Press Releases

  • Plan, source and write award submissions

  • Work closely with external creative designers to design marketing materials such as collateral and exhibition stands

  • Plan, write and proofread targeted marketing copy for web pages, social media, online resources and email campaigns

  • Plan and send target marketing campaigns using HubSpot

  • Produce creative content, including videos and blog posts using Canva or Photoshop

  • Produce customer case studies 

  • Create sales decks for presentations and demos

  • Manage social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience Manage our Social Prescribing Hour on Instagram – create topic/host plan and boost following and engagement

  • Organise, manage and attend events such as conferences, seminars, receptions and exhibitions as soon as possibly feasible after Covid-19 restrictions are lifted

  • Source and secure sponsorship for internal and external events as possibly feasible after Covid-19 restrictions are lifted

  • Manage the planning, promotion and execution of online webinars via GoTo Webinar

  • Liaise with designers, printers and suppliers

  • Maintain and update customer lists in HubSpot

  • Stay ahead of competitor and market trends by conducting market research via daily review of relative site e.g. NHS Future Collaborations Website, tracking relevant hashtags on social media and using customer questionnaires, online research and focus groups

  • Develop relationships with key stakeholders both internally and externally 

  • Ensure that all staff and partners adhere to branding guidelines 

  • Ensure all content on the Elemental website is up to date and features of the website are performing at a high standard

  • Maintain the promotion of our Partnership Programme ensuring that the website is continually kept up to date

  • Promote internal success, CSR, Elemental usage stats and staff showcase pieces via our website and social media channels

  • Report on the effectiveness and ROI of campaigns using analytics and marketing metrics


Essential Criteria:



  • Secondary/Higher Level Marketing Qualification or at least 3 years experience in a similar marketing role.

  • Experience in lead generation strategy and reporting.

  • Experience in social media marketing.

  • Experience in WordPress CMS.

  • Ability to work to targets as set by the Head of Marketing (KPIs).

  • Must have a confident telephone manner and strong organisational skills.

  • Ability to write professional content and correspondence via email, social media and blog posts.

  • Will be required to work unsupervised at times but possess the self-discipline to adhere to pre-set KPIs 

  • Technology proficient – will require aptitude in MS Word, PowerPoint and Excel.

  • Willingness to learn about industry standards, protocols, competitive landscape and company products/services

  • Flexibility to support the business at industry events when required – either as a delegate or exhibitor

  • A proactive attitude, ability to suggest ideas and potential campaigns/tasks.

  • Ensure an appropriate personal brand is conveyed via LinkedIn to support business development activities

  • This role may require occasional travel but is mainly based in Derry/ L’Derry.


Desirable Criteria:



  • Experience of working within public, community and voluntary sector partnerships

  • Experience of working in an Agile environment

  • An interest in health innovation

  • An understanding of population health management


Benefits:



  • A workplace with people who genuinely care about what they do and the impact they have on transforming people’s health and wellbeing

  • Directly contribute to the growth and the overall success of the company

  • 23 days annual leave, plus statutory holidays

  • Company health and wellbeing programme

  • Motivating salary

  • Childcare vouchers scheme

  • Flexible working

  • Contributory pension scheme

  • Friendly and fast-paced atmosphere

  • Part of an award-winning scale up company


Salary


Negotiable depending on experience


Interested?


If you think you’ve got what it takes and you’re up for the challenge email hireme@elementalsoftware.co and attach a covering letter summarising how you meet the criteria associated with the role and your CV.


We also welcome you write a 2-page blog on “The benefits of social prescribing” and send through along with your CV and cover letter.


Closing date: 26 October 12 noon.


*Elemental welcomes applications from all sections of the community


*Essential criteria may be enhanced at the shortlisting phase