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Tech for good company, Elemental Software will be taking its innovative technology to Finland this week to pitch at one of the world’s leading startup events.

Slush, a major conference which takes place in Helsinki from November 30th to December 1st will be attended by over 20,000 people from over 130 countries, including business start-ups, venture capitalists and journalists.

Chosen amongst 135 entries from across the world, Elemental is one of seven finalists to pitch at Johnson and Johnson’s QuickFire challenge competition which aims to create a world without disease through prevention, interception and cure. The team will pitch their unique concept to use their innovative social prescribing technology to create the Baby Box of the Future.

First introduced in Finland 80 years ago, the Baby Box is provided to every Finnish child and contains 50 of the most vital products needed for the first year of a baby’s life, such as clothing, nappies, a sleeping bag, and a small mattress intended to convert the box into a baby’s first bed.

Hoping to deliver the next generation of Baby Boxes, the Elemental social prescribing platform will  streamline the process of referring, connecting, measuring and supporting new parents on their journey during the early stages of parenthood and enable them to easily access social prescribing activities in their communities, such as parenting classes, baby sensory workshops and baby yoga.

Denise Dillon, COO of Elemental Software, said: “This is a fantastic opportunity for Elemental to showcase our technology on an international stage and in front of thousands. Our work is focussed on reducing health inequalities through social prescribing, with our unique platform helping to empower local communities to take control of their own health and wellbeing through social prescribing activities. The Baby Box is a vital initiative that aims to tackle these inequalities at the very start of a child’s life and our technology can take this to the next level.”

The competition winner will be announced later this week to develop their technology with the aim of piloting in Finland over the next 2 years.