July 2017

Digital Marketing Executive


Elemental Software - The Social Prescribing Company

This is an exciting opportunity for an ambitious and talented Digital Marketing Executive to join a rapidly expanding scaleup company operating across the UK and Ireland. You will excel at managing effective digital marketing campaigns, initiating partnership conversations with Elemental’s target audience and enjoy contributing to healthier communities.

Who are we?
Elemental Software is a Tech For Good company based in Derry and Dubai with the purpose of empowering community health by creating meaningful connections between people and their communities to address the root cause of health inequalities.

Elemental’s social prescription software was developed to address an increasing demand to deliver more effective social prescribing programmes and support the issues beyond clinical needs that impact on health and well being.

Social prescribing, sometimes referred to as community referral, is a means of enabling GPs, nurses and other primary care professionals to refer people to a range of local, non-clinical services” - The King’s Fund

The cloud based software makes it easier for health and social care professionals to prescribe a patient-centric, non medical prescription for a suite of quality assured, locally based, lifestyle interventions, enabling a reduction in health risks and long term demands on health services.

What can you expect from the role?
The role will involve working closely with Elemental’s co-founders, business development team and referral partners, to ensure that beneficiaries of Elemental Software are identified and engaged in accessing the benefits of Elemental’s social prescription software. This is an analytical and proactive role that requires strong interpersonal skills including experience in generating and managing partnership leads by:

  • Identifying and researching key target partners / clients to generate interest and excitement about the potential of Elemental’s social prescribing platform
  • Managing and growing performance activities in PPC, Social, Display and Affiliate networks
  • Managing a marketing budget and forecasting to deliver efficient return on investment
  • Testing new strategies to open new acquisition channels/affiliates/partners and take them to scale
  • Implementing and reporting on Test and Learn programmes
  • Communicating learnings and insights learned through campaigns across the company
  • Managing relationships with marketing partners, external and internal stakeholders
  • Identifying opportunity areas for business growth and optimization

The essential criteria associated with this role includes:

  • Excellent verbal and written communication skills
  • Minimum 2 years experience running digital marketing campaigns, preferably inhouse
  • Significant PPC experience and proven history of successful delivery of large, complex PPC campaigns
  • Experience in reporting, tracking and analytics including but not limited to GA and Adwords
  • Experience of digital creative development and production, of data analysis and customer targeting, of test and learn strategies and of campaign execution
  • Analytical, numerate and business-minded
  • A positive "can do" approach, displaying drive, passion, enthusiasm and innovative thinking
  • An interest in health innovation


  • A workplace with people who genuinely care about what they do and the impact they have on transforming people’s health and wellbeing
  • Being part of a team that is directly connected to the growth and the overall success of the company
  • Motivating salary
  • Friendly and fast paced atmosphere
  • Growth opportunities
  • Part of a recently funded, award winning scaleup company

If you think you’ve got what it takes and are up for a challenge email oc.erawtfoslatnemele@emerih and attach a covering letter summarising how you meet the criteria associated with the role and your cv (2 pages maximum).

Closing date: 31st July at 12 noon. Interviews being held week beginning 7th August 2017.

* Elemental Software welcomes applications from all sections of the community
* Essential criteria maybe enhanced at the shortlisting phase

© 2017 Elemental Software
Creating more physically active and socially engaged communities.